User Testing, Qualitative and Quantitative Research 

Qualitative:

  • 1 round of Internal audit: the goal is to do a technical and functional check, spotting bugs and implementation errors before user testing.

  • 1 round of UX & User testing as a quick validation with 5 users (goal to gather initial user feedback, spot challenges, bugs, and user’s needs)

  • creation of user persona

  • (optional if needed) Desk research/Online Safari 

Quantitative:

  • Online Survey for service value proposition validation and target group impression of the product.