User Testing, Qualitative and Quantitative Research
Qualitative:
1 round of Internal audit: the goal is to do a technical and functional check, spotting bugs and implementation errors before user testing.
1 round of UX & User testing as a quick validation with 5 users (goal to gather initial user feedback, spot challenges, bugs, and user’s needs)
creation of user persona
(optional if needed) Desk research/Online Safari
Quantitative:
Online Survey for service value proposition validation and target group impression of the product.